Vinyl decals and wraps are a crucial part of outdoor advertising. This advertising method has proven to be one of the best cost-effective and consistent forms of outdoor advertising. According to research, mobile vinyl advertising sees lower Cost Per Thousand Impressions (CPM), with 98% of Americans noticing these mobile ads each time they drive by.
Here are a few ways mobile advertising can help reduce costs and improve your establishment’s sales and brand awareness.
"It is an excellent tool for passive advertisement"
People don’t like to be sold to — forced, compelled, or pitched to buy stuff they don’t know about or want. This is one of the hiccups advertisers face when running an active advertising campaign. However, a passive advert simply tells the consumer about your business, what you offer, and how to contact you for further details. It also costs significantly less.
By using your vehicle as a passive advertising tool in your locality, you:
- Introduce your brand and product to potential new customers (brand awareness)
- Show them how serious you are as a brand (brand perception)
- And let them know you ain’t going anywhere with their money (brand trust)
As people keep seeing your large format print on your vehicle when it drives by, they subconsciously believe that your business is real, having lots of traffic, and is loved by its customer base. This, in return, urges them to want to try you out.
Even when your vehicles are packed, those catchy ads are still marketing for you.
The graphic design of large format print wraps are colorful and filled with attention-grabbing images and text. This is something people don’t expect to see usually on the road trafficked by uncountable numbers of traditional-looking vehicles. It comes to them as a relief or something of interest they could focus on briefly to forget about their day.
With a well-wrapped vehicle on high trafficked roads, you get the chance to reach out to many people with zero pushbacks or resentment. And the more you traffic these areas, the more people get to know and trust you.
"You don’t have to overspend on it!"
Other forms of advertising come with frequent renewal and price alteration. This means you often have to invest more in your ad campaign to see results in the long term. With vinyl-wrapped vehicles, it’s different. Depending on your required duration for the ad, quality custom fabrication and installation allow ad wraps to remain relevant and in good shape for years. This allows you to pay only once for each campaign.